@miwilc from LJ's release:
While we see a future like publishing’s past—a time when advertisers sponsor a publication because they value its brand and readers—the advertising world we have today would rather chase eyeballs, preferably by planting tracking beacons in readers' browsers and zapping them with ads anywhere those readers show up. But that future isn’t here, and the past is long gone
LJs ad revenue has been decimated by the advertising model made dominant by Google and Facebook...